What is Google Analytics
Do you want to have a broad view of your business’s online behavior and its return on investment (ROI)? Do you want to know what platforms and devices your customers use? Google Analytics, also known as Universal Analytics (UA), is a repository of customer information. That you can access from your website or other platforms. It offers you valuable and useful data to measure. Your marketing and improve your business.
The main differences between GA and GA4
You may be wondering why GA4 is necessary. Many privacy laws around the world prevent browsers. From using third-party cookies to collect personal Japan Phone Number List information, As GA4 migrates from cookie-based to event-based measurement. Advanced tracking ensures that companies and businesses. They will act in accordance with the privacy laws of their regions.
How is GA4 useful for your business?
The most important question every business owner should ask themselves. How is Google Analytics 4 useful for my business? It is useful because: It allows Aero Leads you to optimize your marketing budget and gives you insight into which strategies are working. To the extent you understand your customer’s behavior. You can adapt your marketing efforts to target the right audience, thus increasing your chances of conversion.