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Automatically optimize ad impressions for people who interact best with advertising and our product (by product, I mean both the site and our trade offer offer). But this optimization requires a lot of conversions. A lot of! And you can get a lot of conversions due to just the same big budgets. Moreover, it is best if we can optimize through macro conversions, i.e. registrations or purchases. Clicks and page views are micro conversions and in this regard they are much worse suit for optimization, because we don’t ne people who just click on ads, we ne those who buy our product. To better understand what is meant by conversions and optimization.

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Check out these tutorials: Goals of advertising campaigns Optimization of advertising campaigns facebook audience size In the example above, we see a wide audience, this size can be obtain by simply Bulk SMS USA selecting one country without specifying interests and other settings. The point of creating a wide audience is to launch a large budget for one large audience , thereby allowing Facebook to auto-optimize the advertising campaign. With small audiences, this trick works worse, simply because they are small and burn out quickly. Advertising begins to pass through the same people in the second round, there is no place for optimization and the results begin to fall.

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Those. the first conclusion that we can make here is to create large audiences without specifying interests, Facebook itself optimizes impressions for the people you ne. At the same Aero Leads time, you ne to understand that this method will work effectively only if your target audience is not too specific. Micromanagement strategy However, there are times when our audience and our product are so specific that we simply cannot choose the entire country for targeting, because this ad will be irrelevant in of cases.