Employee Advocacy Analytics
This feature can be found under the ‘analytics’ tab (currently limite to a number of users) and can compare follower metrics and organic content metrics. You can click the value in the total engagement column to see a breakdown of reactions. Comments. And shares. This will help you to gain insight into your competitors’ followers and find out more about the type of content that works for them. What linkein metrics should you track? Like any social meia platform. The key to devising an effective strategy with analytics at the core is to understand your company goals and set kpis. Once you have those you can choose the right metrics for your business.
From the six available analytics
From the six available analytics on linkein. Some key metrics will matter to your business and help you gauge performance to optimize organic and paid posts. Traffic special data using linkein analytics you can see how your traffic changes over time. This will help you see peaks and troughs in activity (or a steady ascending line. If you’re lucky!). It will also help you see where your traffic is coming from: desktop or mobile. This will help you to understand the intent and preferences of your audience. This can help to tailor content to mobile users i.e. Optimize your click-through landing pages if a large proportion of your linkein followers use mobiles. Impressions impressions are basically the number of times your post has been seen.
This metric is important
This metric is important as it shows you how many times your content is seen and increases the probability of an interaction with it. You should Aero Leads also track unique impressions. This counts the number of unique linkein users that see your post while impressions can count for the same person viewing the post twice. Unique impressions can also help you understand reach which will help you monitor brand awareness. A higher reach means you have the potential to attract prospects and clients. A great sign for any b2b marketer. Become a world class digital marketer engagement linkein calculates the engagement rate by adding the number of interactions.
