Dove came up with a marketing

A better life, opportunities, so campaign called “Real Beauty Sketches” to test this hypothesis. They hired Gil Zamora, an FBI forensic scientist trained in drawing sketches of people’s faces, to draw the first sketch based on the women’s facial descriptions. Seated behind a curtain, Gil Zamora didn’t see the faces of those women. and had people who knew those women explain their appearance to Gil Zamora. You Are More Beautiful Than You Think A picture of him describing himself (left) A picture of his friend describing him (right.

Native Advertising is the insertion

As a result, it turns out that the pictures that Mexico Email List the person described mostly show their own disadvantages, such as a big chin, big forehead, big cheekbones, so the pictures that come out don’t look beautiful. Compared to the other picture that the friend described, the appearance turned out to be more beautiful than what he described. Shows that people tend to see themselves as unattractive to the point of lacking confidence. But in fact, you’re more beautiful than you think. “You’re more beautiful than your think” After the release of this campaign, just 12 days, it has reached 50 million views and continues to do so.

That make readers or viewers

You see, creating Branded Content is about AERO Leads telling stories that connect with consumers that create emotional impact. and connect to create a close relationship And feel good about the brand that is more than traditional marketing that only has regular advertising. If we see the whole picture We will see what kind of content is suitable for our brand. Some brands may be a good fit for Topical Content, some may be a good fit for Evergreen Content, and perhaps both. How is Native Advertising Different from Advertising? Native Advertising Example Source.