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Problem how to push a person to the right solution? Our main task is to communicate at a time when his mind is most vulnerable. The vulnerability of the mind most manifests itself towards the end of the working day. It is logical that at work, we make a lot of decisions, deal with tasks, all this drains. Just at such moments, any “goodies” and triggers will work more efficiently. For example, take the ubiquitous webinars. Note that, as a rule, the main content part lasts for an hour, and another hour is selling. The more complex information there is, the more tir a person is, he depletes his mental resources. At this point, the autopilot turns on.

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Which opens the way for impulsive buying. Emotional Correlation The easiest way to explain this trick is to use a sequence of questions as an example Are you happy? How many dates did you South Africa B2B List have last month? Do you feel any connection between these questions? It looks like she doesn’t really exist. Let’s do it differently How many dates did you have last month? Are you happy? In the second case, the logic of the sequence of questions can be trac much more, we have a clear relationship between the level of happiness and the number of dates. By framing the right questions, you can evoke the right emotion. It makes sense to use this approach in offers, texts on landing pages and other communications.

The Product The Customer Is

Bas on a huge sample of research data , here is a list of the top checkout issues that prevent your site from converting visits into purchases. Content Checkout problems and ways to improve Aero Leads it Account creation and registration Number of fields in forms Item is running out Cost of delivery Payment Methods Checkout problems and ways to improve it Account creation and registration In of cases, customers refuse to complete an order if they ne to create an account to do so.