Stylish eCommerce for the best lingerie manufacturer in Ukraine
The top Ukrainian brand of women’s underwear Anabel Arto came to the need to “relaunch” its online store using new technologies. And we were happy to help the AA team – we created a new site from scratch, beautiful and modern. Who is our client? The roots of the company go back to 1998, when a team of like-minded people from the fashion industry. United to produce beautiful and comfortable underwear in Ukraine. Not inferior in quality to products best lingerie from the world’s best manufacturers. Today Anabel Arto has its own design bureau and modern factories. This is a network of more than a hundred own and franchise boutiques throughout. Ukraine, as well as brand stores in Poland and Bulgaria.
Project goals and objectives best lingerie
Particular emphasis is placed on the quality of materials, a comfortable fit for any size, as well as the unique design and aesthetics of the brand. The company sought to properly present all these benefits online. And besides, I wanted to provide my Phone Number List customers with the best customer experience. When the Anabel Arto team approached us, their brand was already well represented offline. The company relies on an extensive network of its own and partner stores; its boutiques can be found in major shopping centers throughout the country. The company’s weak point was online: the brand used a template online store created on one of the popular CMSs. The last straw was technical problems that paralyzed the store for some time.
Finding solutions and starting a project
The site needed to be changed. The client’s brand claims to be a national industry leader, including in terms of online sales. But to achieve leadership, he had to solve a number of problems using the new platform : increase online sales conversion and attract new audiences. Fully present the brand’s image and products online; gain opportunities to scale Aero Leads and develop the platform in the future – implement any integrations and functionality. It was necessary to create a stylish and functional resource worthy of leadership in the fashion industry. Initially, we discussed with the client two options for implementing the new platform. The first option is to build a website based on a ready-made CMS, with all the ensuing limitations in functionality and customization.
