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Audiences When you first enter this tool, we will be greet with a menu for selecting the type of audience we want to create: Choosing an Audience Type Custom Audiences . This is a type of audience that is set up bas on events that already exist, such as visits to our site or user interactions with your business page on Facebook or Instagram. We will partially cover this type of audience in the next lesson, and also after getting acquaint with the pixel Similar Audiences . This type of audience uses an algorithm that, bas on an existing audience, creates a similar one. Such audiences are also call Look a Like or LAL or LL.

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It shows itself well when there is a large sample of individual audiences see point . The practical application will also be cover in the next lesson Sav Audiences . This is the basis, just here audiences are Fiji B2B List creat according to various parameters, such as age, gender, interests, and so on Audiences for a specific ad category . Here you can create audiences for ads that deal with limit topics, such as those relat to political activities or alcohol advertising. Setting up a sav audience I suggest starting with sav audiences, because. they will have to be us most often and they are the basis for everything else.

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By clicking create a sav audience we will open a window with audience settings. I have number all the settings and will describe in detail each of them: Create a sav audience Sav Aero Leads Audience Audience name. You can name the audience in any way, it’s worth considering only one thing, call them in a way that is clear to yourself and others, so that later, with different audiences in your office, you can easily understand what kind of audience it is by name. I usually indicate in the name of the audience the age group, gender, if it is unique.