A brands beliefs and perspectives

By putting the brand’s logo on one corner of the product or packaging, such as Band-Aid products with the Johnson & Johnson logo on the corner of KitKat boxes or Milo with the Nestle’ logo on the corner of the envelope. strength Have the freom to expand many types of products. Major brands act as a guarantee of quality. Products create value for major brands. If the product is unsuccessful It doesn’t affect other types of products. weakness If there is a negative reputation with the main brand It may also affect the product brand.

Including thoughts on that

Product branding The product brand is the Canadian Biotechnology Email List protagonist. that does not use the main brand of the organization Success or failure will only affect the product itself, for example, P&G brand products that do not have the P&G logo on any packaging. P&G Products Source: forbes strength Products can hold a position in the minds of consumers that match the target group. There is a chance to have a monopoly on that type of product. There is no risk to major brands. If the product is strong May hold a position on the shelf without having to rely on the main brand.

Brand It comes from

Name of each category Make customers AERO Leads remember the difference better than other formats. weakness Spend quite a lot of budget on advertising products. Must manage a single product brand which uses quite a lot of budget Line brandingToday’s customers are always looking for the same. Or reflect an identity that is close to his personality, so the expression of the brand image that can be link to the identity of the customer group will become a successful brand The brand image or brand image is what the customer thinks of.