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We give users the opportunity to put down ratings from to for each of the parameters; We use the formula for each individual question CSI = Sum of points for all answers in a specific question / number of answers CLI Index Customer Loyalty Index (CLI) is a customer loyalty index similar to NPS, but with a number of refinements relat to the possibility of repeat purchase. The CLI assessment uses three questions What is the probability that you will recommend us to your friends and acquaintances? What is the probability that you will buy a product from us again? How likely are you to try our other products and services? You can also rate CLI on a scale from to , or on a six-point scale, where is definitely yes” and is definitely not.

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The overall CLI is the average score of the three responses. CES metric Customer Effort Score (CES) is a metric for evaluating customer efforts. Us to understand how difficult your product is for a customer to Vatican City B2B List understand or use. The calculation methodology is already familiar, the user answers the question How easy was it for you to use the product?”, The answers can be in the range from to , or from to , or in any other. After receiving the answers, we calculate the arithmetic mean. CES score CES Grading Implementation Example CSat metric Customer Satisfaction (CSat) is the level of customer satisfaction.

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A distinctive feature of this metric is that we can ask the client about his satisfaction with any service, satisfaction with the answer, satisfaction with something else, at any stage of his interaction Aero Leads with the company. Evaluation is also carri out on the basis of answers on a scale from to , or any other.Brain and advertising. What is neuromarketing and how does it get you to buy? Author Shalabodin Reading min. Views At the intersection of psychology and classical marketing, a new (of course, in the West it is no longer new) direction was form that studies the influence of external.

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