Of brand positioning: functional positioning, symbolic positioning, and experience positioning. (Experiential Positioning) Let’s see how each type is. Functional Positioning Positioning that focuses on the features of the product or service. That focuses on the features of the product or service and take this point as. The value of the brand that can fulfill the nes and desires of customers. Such as the use of outstanding product features. Using secondary properties of the product product utilization. Using price to position the brand and can also bring the problems that customers encounter to create a different point in brand positioning that can solve problems for customers.
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Examples of brands that position their brand bas Ghana WhatsApp Number List on product attributes include mobile phone brands, computer brands, detergent brands. Think about a brand of computer, such as IMac, we will think about the quality of the raw materials us, fast processing, more expensive than other brands. That’s where the brand is position. and reflecting on the perception of consumers Apple Brand Examples – IMAC and Functional Positioning IMac_Funcitonal Positioning Source: https:.whatphone.netnewsimac-pro-space-gray-accessoriesattachmentimac-pro-space-gray Symbolic Positioning, a positioning that focuses on inspiring brand characteristics.
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Certain nes for you It is a comparison that reflects AERO Leads the image of the brand plac. and the image that arises in the minds of consumers that can meet the nes of self-esteem or self-esteem, indicating social status Including the connection with people in society, such as classy luxury, modernity, innovation For the most part, brands in the categories of cars, perfumes, bags, apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. We will think about the image of modernity. Us and looks like a new generation of executives, not out of trend. Us Benz cars look luxurious, classy and a bit conservative.
