Or giving advice of Q&A type content. Evergreen content may not be able to arouse interest in the short term like topical content, but it has a good effect on SEO in the long run. Both Topical Content and Evergreen Content are different but have their own benefits. Let’s ask each other questions about what kind of content our brands should use. The answer lies in the marketing objectives of our brand. And who is our target group before deciding to create content that hits the heart? If we see the whole picture We will see what kind of content is suitable for our brand.
That is divided into
Some brands may be a good fit for Topical Namibia Email List Content, some may be a good fit for. Evergreen Content, and perhaps both. Making content or content (Content) is the most important thing in marketing in this era. No matter how many brands have good products or services. How much good content is there, but if able to create the right content format to communicate with the right target audience? It may waste time and budget in marketing. Using a tool called Content Matrix can help us see the appropriateness of content formats that are suitable for both types of businesses.
The right content should
Target group including the purpose of communication AERO Leads that can be used to plan content marketing effectively Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of goods or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that is emotionally related (Emotional) to the purchase decision as well. Rationality in the Content Matrix also describes the form of content.
