Technical specifications for website development – how to compose correctly

ChIn order for the creation of a website to bring the desired result, it is important to correctly draw up its technical specifications. This should be known by both developers, designers, project managers, and businessmen who plan to order a ready-made Internet resource. After all, hundreds of entrepreneurs, having received a ready-made website, discover that some of its aspects do not live up to expectations: the wrong text, design. Or, perhaps, important functions are missing or, on the contrary, a lot of unnecessary things are screwed on. To avoid such consequences, let’s deal with the technical specifications of the website.

 What is a technical assignment?

A technical task is a document that sets out in detail the requirements for a future website. The clearer and more precise the requirements are, the better each participant involved in the development of the website will understand what and how to do.

The technical specifications indicate:

  • requirements for structure and design (how many pages there will be and how they are connected, what they will look like);
  • functional requirements (element operation logic, various integrations, choice of CMS) .

It is recommended to draw up a technical specification for projects of any size, since a list and order of actions agreed upon in advance by the customer and the contractor is the key to the success of the project .

 Why do we need a technical specification?

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When  today few people do without a technical task. This is beneficial for both parties. The customer sees his benefit here:

  • The ability to pre-estimate the cost of work and the time frame for its completion. Otherwise, no one will provide you with an accurate estimate.
  • Understanding what he pays money for. The client gets the opportunity to initially see the structure of the site, has an idea of ​​what and how it will function.
  • Checking the contractor’s competence. If the technical specifications are clear and understandable, this inspires confidence in the contractor.
  • Availability of backup. If the customer sees any discrepancies upon receiving the finished product, he can always refer to the technical task, demanding from the contractor exactly what he wants.

Thus, the customer will be able to express their own wishes for the future website, as well as control the development process at each stage, making adjustments if necessary.

The contractor also benefits from a well-written technical specification:

  • Understanding what the client wants. The customer is asked dozens of questions, after which possible solutions to the tasks are offered and a common agreed option is reached.
  • Availability of backup. As in the case of the client, the contractor may also need backup if they are required to do something that was not specified in the technical specifications.
  • An opportunity to demonstrate your own competence. A well-prepared technical specification will prove to the client the level of expertise of the contractor and convince them to place an order with him.
  • Making work easier and faster. When everything is clear and understandable, how to do it, and all the details are agreed upon, all that remains is a small matter.

The advantages of a well-written technical specification are obvious, so let’s move on to considering the question of how to do this.

 Who is responsible for drafting the technical specifications?

Only the contractor can competently develop the technical specifications. This is the project manager or developer. But the customer should also actively participate in this, and not let everything slide. He explains to the contractor what he wants the site to look like, who its target audience is, and what product he is going to implement. He can also show sites that he likes in order to make a resource for himself by analogy.

The customer has the right to provide his own version of the technical specifications, but in any case it must be agreed upon with the contractor, since it is the latter who can give professional advice from the point of view of a specialist in this field.

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 Brief for website development

Both parties are interested in avoiding all disagreements and reaching a compromise when creating a website. For this purpose, it is advisable to create a questionnaire, a kind of questionnaire, in which the customer will answer all questions regarding the content, design and technical capabilities of the future website.

The questionnaire is compiled based on the client’s wishes and gives the contractor a complete understanding of how he wants to see his resource. Therefore, many contractors offer customers to fill out such a questionnaire. The list of typical questions he must answer:

  1. Information about the organization. What it does, what products or services it offers, distinctive features of the company and main competitors.
  2. Target audience information. A detailed description of the people who will visit the site, their demographics, habits, hobbies, etc.
  3. Website goals. What target action does the client want visitors to take: make a call, subscribe to a newsletter, buy a product. The functionality and design of the resource will depend on this.
  4. Preliminary structure. What sections are mandatory, what elements should be placed on the pages.
  5. Wishes regarding design and layout. Fonts, style, colors.
  6. Materials for placement. Links to your favorite sources from which you can take information.
  7. The need to develop a mobile version.
  8. Approximate list of modules. What functional capabilities the customer wants to see on the site: filters for the catalog, shopping cart, the ability to make an online order, etc.
  9. The need to connect payment systems and delivery services.
  10. Questions for the developer and additional requests.

 Recommendations on how to correctly draw up a technical specification for website development

When working on a website, you should take into account a number of nuances. Let’s consider each of them in more detail.

Unambiguity of technical specifications

You cannot use vague or ambiguous descriptions. Only logically connected and without contradictions. After all, the main goal of developing technical specifications is understanding between the customer and the contractor.

Therefore, the task should not contain complex terms. If specific terminology is used, be sure to explain their meaning to the client.

For example: the site must load quickly, withstand heavy loads (up to 50,000 visitors at one time), and have a minimalistic and user-friendly interface.

 Sample sites

Internet resources of similar subjects, occupying leading positions in the TOP, can help with the development of the site. Experts advise studying similar foreign sources, as they are often one step ahead of domestic ones and you can take a lot of useful things from them. But you should not just copy everything you like, after all, the project must be unique.

Site structure

Before you start working on the design, you should agree on the structure of the future resource. For this, it is recommended to conduct UX research, as well as Prototyping. Determine which pages should be on the site and link them together. The structure can be designated as a list or a flowchart. Remember that this is the foundation of the site, if you do not pay significant attention to it, the resource may turn out unsuccessful.

Page elements include not only buttons, but also the site header, footer and sidebar. If we are talking about commercial projects, then filters play an important role here. Each element should have the most accurate description.

+ Color scheme

If you have your own corporate style, this will make the task much easier. Otherwise, you need to study this issue, not relying only on your aesthetic preferences. Look at the perception of color in advertising or contact our designers for services.

Fonts for the website

How readers perceive the text depends not only on its content, but also on the manner of presentation, including the font. What is written should be easy to read and understand. The font should also be in harmony with the overall design of the resource.

Hosting Tools and Requirements

To avoid misunderstandings, immediately specify the tools, engines, libraries, and hosting requirements. Keep in mind that the site should work in any browser and on any device.

The following should be specified in the technical specifications:

  • hosting type;
  • admissibility of how can businesses increase their email open rates? operational installation of CMS;
  • support for a number of technologies (SSH access, backup capability);
  • minimum disk quota;
  • static load that is planned for the resource;
  • expected traffic;
  • presence of a built-in file manager;
  • the possibility of transferring a website without additional payment.
Don’t forget to specify requirements regarding the following parameters:
  • page loading speed;
  • online resource resistance to loads;
  • level of protection from hacker attacks, etc.

+ Filters

Filter pages often experience uncontrolled reloading, resetting of previously selected settings, and poor indexing. Therefore, it is important to alb directory choose the best way to create such pages.

If the site is created for an online store, it is necessary to prescribe the optimization of filters. The filter pages have requirements, among them:

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