Marketing: internal resources or hire an agency
The key is to define your organization’s marketing objectives and compare them to the strengths and weaknesses of your own team. Now, I realize that honestly assessing your own limitations may not be pleasant for some. It is a vital exercise internal resources in determining whether your marketing initiatives should remain in-house or require the help of outside experts. Because if I’m completely honest, I have to admit that even we at WSI HQ have done both. We have a…