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Many organizations try to

Many organizations try to

The appropriateness of content formats that are suitable for both types of businesses. Target group including the purpose of communication that can be us to plan content marketing effectively. Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of goods or services (Purchase. In another dimension, if looking from the top down, is the purchase. Decision that is emotionally relat…

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