To organize an effective advertising campaign, you ne to use modern tools: search engine promotion, contextual and target advertising, promotion in social networks, e-mail newsletters, PR and content marketing. And in order not only to get the covet leads, but also to convert them into clients and event visitors, you […]
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Content can play a key role in the visitor’s decision-making process. It should interest, convince of the seller’s professionalism, and prove the need for a given product or service. Develop creative headlines, use sales offers and attractive images. It is also necessary to consider the correct placement of text and […]
The global IT services market size is expected to reach$1.8 trillionby 2031, increasing by 9.5% during 2024-2031. As for the local situation, Ukrainian IT exports reached record levels in 2022.$7.3 billion. This indicates not only a significant demand for technology services, but also extremely high competition. If an IT company […]
Promoting a website in search results is becoming increasingly difficult. Today, webmasters have to spend a lot of effort and money to get the minimum chance of successful ranking of the project. The speed of gaining visibility in organic search depends on the competition in the niche, the age […]
Summer is coming to an end, and it’s time to take stock of the past month. We decided to include August in the history of Stripo development as one of the most intense months in terms of improvements and innovations. We will tell you about the most striking changes in […]
An audit is a diagnostic and “treatment” of your company’s marketing. Its purpose is to show how to get the most out of marketing. What an audit consists of, how to look for problems in marketing, and how to find hidden resources for profit – in this article. What is […]
Project information Product: Online seminars for business about taxes. The client sells tickets to the seminar at free webinars. The goal of the advertising campaign : Get the maximum number of registrations for the webinar, cost per lead is up to 500 rubles. Advertising tool : “Lead forms” in VK […]
The security of the site affects the efficiency of ranking in search engines. After all, if a domain gets into the blacklists of antiviruses, it can lead to pessimization. Periodically checking the security of a site should be on every webmaster’s to-do list. If a problem is not noticed in […]
My lovely female companion (about whom I can say nothing bad) has a tendency to, well… how shall I put it? To fall in love! No, no, she doesn’t flirt with other men. Nor does she have amorous weekends when I’m not home. None of that. “Never mind!” she retorted. […]
In the previous century, Kodak was synonymous with ‘camera’. According to Van Dale, you can ‘kodak with a Kodak’: the company name became a generic name. (We call this brand dilution. ‘Bic’ instead of ballpoint pen and ‘pamper’ instead of diaper are other examples of this phenomenon.) And yet, no […]
When you advertise on the internet, you have to work with the limited space you are given. In addition, you have to stand out among the thousands of ads of your competitors. These things make entrepreneurs and marketers use tricks to make their advertisement score better. Sometimes these tricks backfire When we […]
Restraint in use of colour. Disregard for mobile website visitors. Avoiding the use of video on sites. These are just a few of the many things you should NOT expect in 2020. Hey, what year do you think we’re living in? 2005? What you can count on is: The use […]
