Today we review two basic ones: Direct Marketing and Indirect Marketing . although not equally. The first is much more us than the second. There is a clear difference between the two, and to know it you must first know what each thing is. What is direct marketing? Direct Marketing is a technique that is bas on action/reaction. Seeks to post a message/action and get a response from the customer. This response can be a sale, a lead , or…
You should not confuse it with a certificate or rule, as it is more relat to the term “dress etiquette”. In contact centers it is us to refer to the rules establish by the call center itself to communicate, address to the agents. What is phone etiquette? It is a set of rules that are set in a call center to determine the tone, words, phrases and level of ucation when talking to customers. This “label” allows, regardless of the…
Currently a call center is much more sophisticat, physical lines can be sav and it can be operat from anywhere on the planet. All thanks to technology . Today we review the different call center technologies that we have already discuss more extensively in separate articles. Now you can get to know the idea of the best ones and decide which one to use. The 6 key technologies for a call center in 2023 1.- ACD: the software in charge…
It is not something requir by law, but it is highly recommend if you want to improve and have more opportunities for growth . Today we talk about the legal aspects of recording calls in a call center . It is not a complicat issue, but if you do not do it well you can face fines and complaints of all kinds. Knowing the basic rules will allow you to have at your fingertips a database full of conversations to…
It is one of the most repeat words in the world of advertising and mass mailing . Without segmentation, any campaign loses potential and remains halfway to success. Today we will tell you what are the keys to segmenting a database correctly. To give you an idea, according to several studies, the fact of segmenting a campaign can make its opening rate grow by 203%. Yes, you read that right, 203%. How is an email database segment? The following questions…
It is very important, when choos the size of each typeface and the color in which it will appear, that it be readable. Keep in mind that Instagram is usually read from the mobile, so very small letters may not look good, and that the colors of the text have to contrast with the background colors to be seen. Create some graphic elements Graphic elements are those shapes that are unique to your brand and that can help differentiate your…
If your graphic designer creat a style guide for you (and if he is a good professional, he should do so), the follow steps will seem very simple to you because you will already have everyth almost defin. If this is not your case, do not worry, I will tell you how you can do it. Define your color palette Your publications cannot have totally different colors every day, but you have to define which are your main colors and…
Talk later? Instagram is a social network where the visual prevails, so if you want to capture the attention of your followers so that they stop scroll and stop to see your publication, you ne to create a good visual style. This is not only an Instagram th, it is someth that your brand should have defin to give a good image on each channel that you work on. Have you defin your visual identity for Instagram so that users…
Social Networkspost very often You should set a good post frequency, as post too much could hurt you and be seen as a spam account. In addition, each social network has a number of ideal publications that you should not exce in any case. Mistakes to avoid if you want to sell on Social NetworksPost infrequently Just like post a lot, it’s also bad to post too little. Social networks are full of inactive accounts. If you stop us your…
Use them to prevent a good image from los quality or appear pixelat when upload. Tips for sell on Social Networksuse videos Video is one of the best resources currently available to capture the attention of users and retain them. But be careful, create professional videos that are not too long to prevent your customers from leav out of borom, and that have quality content that is useful. And it always starts with a question or some interest data to…
You must work on them and dicate time and money to make your profile stand out and have visibility. In addition, you should optimize your profile so that your potential customers can find you easily. Tips for sell on Social NetworksBe dynamic and constant You must publish content constantly, it is better that you publish content with a little more space than stop publish for a period of time because you do not know what to publish or do not…
Over Internet Protocol , that is, a call system over the Internet . over the network through the IP protocol with digital data. VoIP calls establish a connection between devices connect to the Internet. There’s no ne to rely on mobile connections or coverage, so your reach can be global and sometimes easier than traditional calls . The main advantage is that you can make a VoIP call with a normal Internet signal and without much spe. WhatsApp, Telegram or…
