Pick a topic and put an outline together
You need an outline to keep you on track and make sure your content stays aligned with your strategy. Here’s our formula for a winning one: The “What-How-Wow” formula The “What?” This is about subtopics. What broad themes will your content cover? Don’t choose these randomly. Research what people want to know about the topic by looking at similar top-performing content on your chosen channel. For example, if we were writing about “affiliate marketing” and wanted to rank in Google,…