How brand identity is defined
All components related to a product, service, company or person are “brand identity”. Some of these elements are the name, logo, tone, tagline, font, and shape that create appeal. Brand identity is a separate category from brand image. Brand identity is the message that the consumer receives from the product, person or thing. Brand identity will connect product recognition. For example, a recent street survey was conducted asking people on the street to tell them the first product that comes…
