What Is Email Personalization?
Email personalization refers to the practice of tailoring. In conclusion, The content of an email to the specific interests, needs, and preferences of an individual recipient. Instead of sending a generic email to a large list of subscribers, personalized emails are crafted with the recipient in mind, with the goal of increasing engagement, building stronger relationships, and driving more conversions. There are many ways to personalize an email, including: Personalizing the subject line: By including the recipient’s name or other…