Trigger an emotion
Trigger an emotionImagine all the survey email subject lines in your inbox right now. What emotions come to mind?Are you having trouble coming up with an answer? That’s probably because most of those subject lines don’t trigger any type of emotion. They’re forgettable. Just like with your other email campaigns. You want to invoke some type of emotion in your subscribers when they see that gmail notification. Emotion always trumps rationale. “let us know what you think” will not produce…