My lovely female companion (about whom I can say nothing bad) has a tendency to, well… how shall I put it? To fall in love! No, no, she doesn’t flirt with other men. Nor does she have amorous weekends when I’m not home. None of that. “Never mind!” she retorted. […]
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In the previous century, Kodak was synonymous with ‘camera’. According to Van Dale, you can ‘kodak with a Kodak’: the company name became a generic name. (We call this brand dilution. ‘Bic’ instead of ballpoint pen and ‘pamper’ instead of diaper are other examples of this phenomenon.) And yet, no […]
When you advertise on the internet, you have to work with the limited space you are given. In addition, you have to stand out among the thousands of ads of your competitors. These things make entrepreneurs and marketers use tricks to make their advertisement score better. Sometimes these tricks backfire When we […]
Restraint in use of colour. Disregard for mobile website visitors. Avoiding the use of video on sites. These are just a few of the many things you should NOT expect in 2020. Hey, what year do you think we’re living in? 2005? What you can count on is: The use […]
