Or product brands which
Understanding the nature of business and its scope, Brand Architecture gives us a big. Picture in planning strategies for product or service development. and also build confidence in the brand in the future Brand Architecture has two classic models: Master-Brand which is a product group or affiliat company that uses the same logo, for example, GE Group has affiliates namely GE Digital, GE Capital, GE Aviation, GE Energy, GE Healthcare and another model is Stand-Alone Products or services that are…
