Email segmentation is the process of dividing your email list. Into smaller groups based on certain criteria, such as demographics, behavior, and preferences. Psychographic segmentation is a type of segmentation that focuses on understanding consumers’ personality traits, values, interests, and attitudes. Email segmentation based on psychographics allows you to send targeted and relevant emails, interests, and motivations. By understanding their psychological characteristics, you can tailor your messaging, tone, and content to match their unique personalities and preferences. Here are some…

Read More Read More