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Showroom decoration and (Reliability) such as the price of service fees for car repairs that are appropriate. Competence , such […]

O brand value, such as copyrights, patents, trademarks. These assets help prevent competitors from copying the products or services our

That may fail. Another observation is that these two strategies can be us together as well. Some brands combine both

We ne to understand the business we do. Knowing the real nes of customers Including the context that affects our

Identity that reflects our brand identity. and brand expression That must be meaningful and unique. Indicates the identity and personality

So what are the steps in building a brand? Let’s look at steps of building a strategic brand. . Focus

Computer brands, detergent brands. of computer, such as IMac, we will think about the quality of the raw materials us,

If the positioning is inconsistent with the requirements It can be call a failure from the start. Brand positioning must

Brand Positioning Brand positioning is what brands create their image to occupy a space in the minds of their target

Less brand exposure in the eyes of consumers. because of the confidence in the main brand Opportunity to try, buy

Category or category The new category of products may be relat to the existing category of the brand’s existing products.

Or communications. fact that the brand has already start to enter the minds of consumers. caus by continuous communication Quality