Differences between SEO and SEM
As marketing has evolved, so has the language we use as industry professionals. We’re all guilty of throwing out jargon and acronyms that often leave our clients confused. Besides, Two terms and acronyms that are often used interchangeably without a clear understanding of how they are related. And how they differ are SEO and SEM. They have a symbiotic relationship, and when both are used to their full potential, they can achieve excellent marketing results. What is the key difference…