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Complementary products are those that enhance the main product being purchas. By offering complementary products, you can provide customers with a complete solution, which can result in a higher purchase value. For example, if someone is purchasing a new computer, you could offer them a mouse, keyboard or external hard drive as complementary products. cross-selling V. Implementing Upselling and Cross-Selling Strategies As a small business owner, it’s important to be proactive about maximising revenue. One effective way to do this…