They are a way of visualizing
Are they close to each other, or maybe they are completely different? For example, let’s look at Kimmo in a mobile phone store. Chart illustrating the behavior of different customer profiles. As you can see, Iina and Kimmo’s shopping paths were different from the start. For example, what would a shopping path look like fo Food for thought. where different buyer personas find your services. For example, a customer like Ina might remember your company through a store window display…