Personalization and dynamic content in SFMC emails
Personalization and dynamic content in SFMC emails Personalized campaigns with dynamic content take email marketing to the next level. Salesforce Marketing Cloud uses a proprietary language known as for personalization. With SFMC, AMPscript is used to personalize landing pages, SMS, and push notifications as well as emails. That means you can create a cohesive, personalized experience between AMPscript is powerful. But it can also be complicated. For more on getting started with the scripting language checkout the recording of this Rodrigo…