ROI Analysis: Evaluation of Marketing Investment Profitability
Marketing plays a key role in the modern business world. However, it is important to evaluate whether your company’s marketing investments are actually delivering a return. For this purpose, return on investment (ROI) analysis serves as an essential tool. In this article, we will look at the importance and methods of the ROI analysis process and results in evaluating the profitability of marketing investments. The Importance of ROI Analysis To effectively allocate your marketing budget, you need to know which marketing activities generate…
