Remember That You Need to Continually Invest in Content Marketing

Tell people why they should care about you and convey the personality of your business. That’s a lot to ask for from a small space but that’s what you get. Luckily there are extra fields in your profile to say what your business is about and make it easier for people to find you. This includes your name, username, website, business category, contact information and a call to action button.

Knowing your audience

For example if you want to use a post to direct people to a landing page you must first direct them to the link in your bio. This is the only way to get your database followers engaged with your business remember You are not allowed to post clickable links alongside your posts. And since you only have one link it’s best to change it regularly depending on the latest content, campaigns, offers, products, or whatever your current goals are. A growing number of social media marketers are also using marketing tools to create link trees of individual links that direct users to various other links that are critical to your business. Promote your best content.

Knowing your audience allows you to tailor your messaging

Traditionally you create your ad by carefully writing your ad copy and choosing the call to action that you think will have the greatest impact on your AERO Leads audience. But this strategy is more of a hit-and-miss strategy. Sometimes no matter how carefully you plan your ads, there’s no guarantee they’ll be successful with your audience. To avoid wasting advertising dollars you should only promote content that is already performing well. If they’ve started engaging it means their message is engaging with your audience. So promoting it will likely lead to better engagement.