Having traffic on your website is great, but optimizing your conversion rate will help grow your business. This list of conversion rate optimization statistics will help you evaluate your current results and give you data-driven strategies to get more conversions from every campaign.
What is conversion rate optimization?
Conversion rate optimization (CRO) is a data-driven approach to increasing the percentage of website visitors who take any desired action on a website (like making a purchase or booking an appointment).
This process involves Denmark Email List 2 Million Contact Leads understanding how users interact with a website, identifying barriers to conversion, and then developing hypotheses to overcome these barriers that have been tested for effectiveness.
Why is conversion rate optimization important?
It’s important to realize that CRO isn’t just another buzzword, it’s a critical growth strategy that can make or break a business.
Maximize Marketing Spend
Conversion rate optimization ensures that the traffic you attract to your website through various marketing strategies is not wasted. By improving the efficiency of your website, you get more value from the same number of visitors, thereby improving your ROI on your marketing spend.
Read more:
Increase customer lifetime value
CRO is about more than just converting one-time buyers; it optimizes the user experience to drive repeat customers, increase the lifetime value of each customer, and reduce the need to constantly attract new customers.
Reduce customer acquisition costs
By improving your conversion rate, you effectively reduce your cost of acquiring new customers. Instead of casting your net wider, you are making your net more efficient at catching and holding fish.
Improve user experience
The core component of CRO is making your website as user-friendly as possible, which naturally improves the overall user experience. Happy users are more likely to convert, recommend your website, and return in the future.
Encourage data-driven decisions
CRO is based on analytics and user feedback, fostering a culture of informed, data-driven decision making rather than relying on intuition or incomplete information.
Increase revenue
Ultimately, the importance of CRO lies in the bottom line, it directly increases revenue. By converting more visitors into customers and doing so more efficiently, businesses can see a significant impact on their financial performance.
19 Important Conversion Rate Optimization Statistics for 2024
These CRO stats show the impact of industry, strategy, and device on conversion rates.
1. The average Google Ads conversion rate is 7.04%
In our annual Google Ads benchmark report, we analyzed over 17,000 campaigns and found the average conversion rate was 7.04%.
2. Clothing and fashion jewelry have the lowest conversion rates
After breaking down the data by industry, we found that businesses selling jewelry and clothing had the hardest time converting visitors into customers. On the other hand, doctors and surgeons converted over 13% of their visitors.
3. A good conversion rate for ecommerce is 4.8%
The results of a give us a clear picture of what ecommerce businesses look like. A conversion rate above 3.2% means you’re hitting that mark, comfortably in the top 20% of digital storefronts. And if your numbers soar to 4.8% or higher? You’re a leader, dominating the landscape and turning viewers into buyers like you have a magic wand for sales.
But if your website conversion rate falls below 0.2%, you’re in the bottom 20% and that’s a clear signal to adjust your strategy. But remember, if you’re already performing well above 3.2%, trying to generate ever higher conversion rates can lead to diminishing returns, as the effort may not quite match the return.
4. Inventory Notifications Are the Top Conversion Driver for B2B Businesses
In B2B ecommerce, the ultimate conversion strategy is about promptness, specifically notifying customers when a product is back in stock, which is highly valued byf surveyed professionals.
This proactive approach is a sales-boosting tactic that effectively keeps customers coming back for more, happy customers. Complement this with analytics and website optimization that makes purchasing and payment as easy as possible.
And don’t forget the things that please everyone: personalized product recommendations, enticing promotions, and the persuasive power of ratings and reviews act like conversion-enabling best friends, turning browsers into buyers by making them feel the most special care on your online store.
5. User-Generated Content is a Conversion Catalyst
An analysis of 1,200 websites found a solidconversion rate when UGC was present, and that rate increased by an additional 3.8% when visitors encountered and viewed UGC.
The real kick comes when users interact with the UGC (rather than just viewing it). Doing so doubles their likelihood of making a purchase, boosting conversion rates by an impressive 102%.
This data underscores a clear message: positive engagement with customer reviews, photos, and videos turns shoppers into buyers, making UGC a critical key to unlocking ecommerce success.
6. Conversion rate on mobile and pc: Which is better?
evice type significantly affects conversion rates, with PC reaching the highest at 5.06% while mobile is at 2.49%.
But the power of mobile isn’t in conversion percentage, but in sheer traffic, which accounts for about 65% compared to 32% for PC.
This stark contrast highlights an important strategic point: ignoring mobile optimization can be costly, risking not only immediate sales but also long-term customer loyalty in a market increasingly dominated by mobile browsing. Prioritizing a seamless mobile experience is therefore essential, ensuring you capture the entire shopping audience.
7. Automated SMS campaigns can increase conversion rates by 21%
Reaching customers where they are is becoming quite popular, especially via SMS, Facebook Messenger and WhatsApp. Think about it – everyone is glued to their phones these days, right? So it makes sense to put those ads, promotions and great discounts right into their messaging apps. It’s like literally putting your sales pitch in their hands.
The timing couldn’t be better because when your message is sent at the right time, you’re more likely to grab their attention. And here’s the cool thing: connect those automated marketing campaigns to SMS and you can see a 21% increase in conversions.
8. Conversion rate is the 4th most important metric for marketers
Nearly a third of marketers, 29% to be exact, vote for conversion rate as a measure of success in marketing.
9. Most websites maintain a bounce rate below 40%
When it comes to attracting visitors, it seems that 2/3 of websites are struggling, with an average bounce rate below themark .
On the other hand, only a small fraction, around 11%, found themselves at the higher end, with bounce rates soaring above 60%. This statistic underscores that most websites are very good at enticing visitors to stay and explore more than jus
10. The CRO software market will grow to $5 billion by 2025
The conversion rate optimization (CRO) software landscape is exploding! From a cool $3.01 billion in 2019, we’re headed to a whopping 2025.
Why? Businesses know that CRO tools help increase online sales and attract customers. It’s not just about looking good online; it’s about counting every visit, and that’s where CRO comes in.
Now, sure, these tools come at a price, and not everyone knows how to analyze data. But that’s a barrier, not a stop sign. Companies are tripping over themselves by pouring money into the latest AI and machine learning to get ahead in the game of website optimization, which is the golden ticket in CRO right now.
11. B2B websites with 1-second load times have 5x higher conversion rates
highlights a blunt but powerful point. Faster load times mean better conversion rates.
What’s really surprising is the direct correlation between speed and conversions. If your site loads in one second, your conversion rate can triple compared to a five-second load time. Even more impressive, that same one-second page load can mean five times higher conversions than a 10-second page load time.
It’s clear that when it comes to acquiring leads, every second you shave off of your website load time can make a significant difference.
12. B2C websites with 1 second load times have 2.5 times higher conversion rates
Similar to B2B websites, recent findings from Portent also reveal a significant link between website speed and sales conversions for B2C websites.
Here’s why it matters. If your pages load in just one second, you’re looking at 2.5x higher ecommerce conversion rates than if your site takes 5 seconds longer to load.
So, when it comes to B2C e-commerce, faster is better and every second really counts.
13. Product reviews have a huge impact on conversion rates
Products with just 5 reviews arere likely to be purchased than products with no reviews. Talk about a surge in consumer confidence!
It seems that the higher the price, the stronger the impact of reviews. For more budget-friendly items, displaying reviews can increase conversion Aero Leads rates by 190%. But for big-ticket items? An impressive 380%. The chart paints a clear picture: reviews can nearly double conversion rates for low-cost goods and nearly quadruple conversion rates for high-priced goods.
When it comes to star ratings, however, perfection can be a bit of a turnoff. Shoppers are most likely to click buy on products rated between 4 and 4.7 stars. Hit that pristine 5-star mark and shoppers start to wonder if it’s too good to be true.
14. Personalized CTAs convert 202% better than standard CTAs
Personalized calls to action (CTAs) are not only effective, they’re also like a standout conversion oil.over six months and discovered a startling statistic: personalized CTAs converted 202% better than generic, one-size-fits-all CTAs.
These aren’t just small potatoes, they’re a potential feast. Why? Because personalized CTAs are like a secret handshake with each customer, offering them something tailored to their unique journey and interests.
15. Videos convert more with clear mid-video and email CTAs
While conventional wisdom places CTAs and lead capture forms at the beginning or end of video potential, especially when forms include the term “email” in their copy.
16. CTA button color is not a conversion factor
Think a splash of red or a touch of blue on your CTA button is a game changer for conversions? Not really. It’s less about the color and more about how the button pops on the page, grabs attention, and guides users to click.
Take a cue from Bing, who increased their revenue bymply by choosing the perfect blue, a blue not too different from Google’s blue, tapping into users’ networked brains that associate blue with links.
17. Entertainment, games and travel lead the way on Apple’s App Store
In the context of search advertising on Apple’s App Store in the second half of 2022, travel and entertainment apps are set to win.
An astonishing 69% of people who see an ad for a travel app can’t resist clicking on it. That’s like two out of three people decide to check out the app after seeing the ad.
But hold your ground because the entertainment apps are the ones that grab attention. They achieve an incredible conversion rate of 79.69%, meaning nearly 8 out of 10 people scroll through those ads like there’s no tomorrow.
18. Events and navigation app with the highest conversion rate in the Google Play Store
Now let’s look at the Google Play store, focusing on the US market. Here, the overall download conversion rate for Android apps is quite high at .
Event apps, along with maps and navigation, beat it out with a conversion rate of around 84%. Imagine that, almost every time someone saw one of these apps, they just downloaded it. It’s like these categories have the secret to getting almost everyone to hit the ‘install’ button.
On the other hand, card and word games apps are at the other end of the spectrum, struggling to turn those ad views into downloads. It’s a classic case of ‘not all apps are created equal’ when it comes to convincing users to use them.