RAdvertis alcohol to the target audience is not an easy task. The difficulties relat to the fact that the law “On Advertis” strictly prohibits advertis alcohol in various press, on radio, on TV (with r exceptions), on billboards, in the online space, and so on. However, global brands did not want to give up in their desire to reach the consumer of their products. We offer you the most effective solutions for advertis your alcoholic product and brand as a whole.
Advertis of non-alcoholic products will help promote the alcohol brand
It’s great if your product line includes a non-alcoholic drink. In this case, you can use all the possibilities of modern brand promotion methods, avoid bans on alcohol advertis. The audience will not forget the manufacturer if it regularly appears on TV, radio, the Internet, and on city signs. The strength of a non-alcoholic drink does not exce 0.5 degrees, so accord to our legislation, it can be advertis by animals and people. Diverse advertis will help you strengthen your position in the market!
Product placement – that is, hidden advertis – and the creation of communities that indirectly relat to alcohol
Our products are very easy to find here, important for business website can help you our website is best and other database related websites that provide how to build phone number list business about products or services. This allows them to sell their products or services to other companies or to better source companies for better databases.
Clause 3.5 of the VK rules states that the follow cannot be advertis on the VKontakte platform: any tobacco or alcoholic products (which includes even beer), as well as smok accessories, includ electronic cigttes, etc. As you can see, the situation is not simple! Therefore, one brand decid to approach the issue creatively. The company creat a community on social networks call ” where they generously shar wonderful toasts, jokes about alcohol, and parables. And at the same time, as if by the way, the pictures for the posts show a brand bottle of alcoholic drink, and the company logo was on the cover of the FB group. The advertis was highly appreciat by users!
Bloggers will help with promotion
Bloggers not subject to the legislation regard the ban on advertis of alcoholic products. After all, they not officially representatives of the mia. Therefore, large alcohol brands actively master this segment of advertis. In particular, they organize bright news events, collaborations with bloggers, prize draws among potential clients, and the like.
A great example is the collaboration of the MARTINI brand with a designer in creat raincoats. Mia personalities participat in the advertis shoot, creat excitement around the event. And, accordly, increas brand recognition.
So how and where can you legally advertise alcoholic products?
- Native advertis : ucational, entertain content. For example, you can talk about brew customs, about wine traditions of different countries.
- Sponsorship : you can support sports events, festivals, projects. The sponsor’s logo will be plac on posters, flyers prepar for the event.
- Cooperation with restaurants – an alcohol company can exclusively legally brand the premises, present its products to guests of a restaurant, bar or cafe.
- Clos groups in social networks – you can create groups: cognac lovers, fans of Italian wine and all that kind of stuff. Posts, pictures, discussion in the comments – you have a lot of opportunities to promote your brand!
- Non-alcoholic beer – if the drink contains less than 0.5% ethyl alcohol, the product can be legally advertis.
We would like to point out that advertis in social networks is very effective! It does not require special expenses, allows you to show creativity, gather a lot of people on the online platform and implement the most dar ideas! Promotion of alcoholic beverages in social networks: VK, Instagram, YouTube, FB, etc. is a great opportunity to use advertis tools and not violate the advertis law. We have considerable alcoholic beverages, we regularly monitor new products,
Advertis of non-alcoholic products will help promote the alcohol brand
It’s great if your product line includes a non-alcoholic drink. In this case, you can use all the possibilities of modern brand promotion methods, avoid bans on alcohol advertis. The audience will not forget the manufacturer if it regularly appears on TV, radio, the Internet, and on city signs. The strength of a non-alcoholic drink does not exce 0.5 degrees, so accord to our legislation, it can be advertis by animals and people. Diverse advertis will help you strengthen your position in the market!
Product placement – that is, hidden advertis – and the creation of communities that indirectly relat to alcohol
Clause 3.5 of the VK rules states that the follow cannot be advertis on the VKontakte platform: any tobacco or alcoholic products (which includes even beer), as well as smok accessories, includ electronic cigttes, etc. As you can see, the situation is not simple!
Therefore, one brand decid to approach
the issue creatively. The company creat a community on social networks call ” where they generously shar wonderful toasts, jokes what is an email drip campaign? about alcohol, and parables. And at the same time, as if by the way, the pictures for the posts show a brand bottle of alcoholic drink, and the company logo was on the cover of the FB group. The advertis was highly appreciat by users!
Use the most modern technologies
and creative ideas for advertis. Our company employs a staff of dicat professionals, and we have a number of successful cases under our belt. Contact us! We guarantee you an excellent result: brand recognition, increas sales, attract new customers and increas audience loyalty!RAdvertis alcohol to the target audience is not an easy task. The difficulties relat to the fact that alb directory the law “On Advertis” strictly prohibits advertis alcohol in various press, on radio, on TV (with r exceptions), on billboards, in the online space, and so on. However, global brands did not want to give up in their desire to reach the consumer of their products. We offer you the most effective solutions for advertis your alcoholic product and brand as a whole.
