Leads and email marketing: a relationship to cultivate Leads and email marketing: a relationship to cultivate Having an email list in your Email Service Provider (ESP) also means having a small treasure in your hands.
Yes, a treasure: because building relationships is a unique opportunity and no other digital tool is able to give us this opportunity on such a personal and profound level.
The reason why email – one of the “oldest” channels in the digital world – continues to be such. A current tool. I believe should be sought precisely. In its ability to guarantee personal and personalized relationships.
It is not for nothing that email has a potential
Leads and email marketing: a relationship to cultivate average return on investment (ROI) of €35 for every euro invested.
If you are interested in learning more about the topic, you can take a look at this Shopify article on email marketing statistics (in Italian) or this HubSpot post on the topic (in English). But Forbes also talks about it in an article entirely dedicated to improving email ROI (also in English).
2) How to cultivate relationships with our contacts
In practice, if we work well, in an email switzerland phone number list we will have a representation of the entire marketing funnel (i.e., people at various levels of purchasing consciousness).
Through email marketing (therefore: newsletters and DEM) and automation (i.e.: automatic and transactional flows) we have the opportunity to “pull the sprint” to the people most similar to our brand.
We can take them towards the conversion and loyalty phases, we can try to transform them into ambassadors.
The key to transforming these people into customers who respect and appreciate your company is also timely, relevant and valuable communication . That is, a differentia communication depending on the stage of the funnel they are in and based on their behaviors (or non-actions).
If someone signs up for your newsletter from a sponsoread on Facebook, they’ll probably neea little context. Why not entrust the story to a series of emails? The length of this series is noef. It will last the time necessary to tell who you are, your services and how to use them.
If, however, a person signs up for your newsletter from a transactional account creation email on the site, they probably already know you. Perhaps he will find it more useful, if he hasn’t bought yet, a series of emails with purchasing advice based on his preferences.
The responses and actions of people further down the funnel
Leads and email marketing: a relationship to cultivatehose of our most loyal readers or customers – are more valuable.
Not 100% of the people register will be important and not 100% of our efforts and investments will reach the goal. It’s part of the journey.
After all, in life, as they say, you have to learn to let go and the list cleaning activities will take care of this.
GDPR Bonus – zero-party data, fuel for personaliz marketing strategy
If we really want to be meticulous. In a cookieless world. Where people’s privacy is – rightly – put first. what really matters is the Australia Phone Number List data that people want to share. What we call “zero-party data”.
Small summary of the data that we can obtain from the interaction of a person who moves in a digital ecosystem.
