Continuously communicat to consumers things just by seeing the logo, color hue, and the direction of the advertisement. For example, when you walk into Chaps, you can smell its unique scent. When you see the black Swoosh logo, you think Nike. When you go into Starbuks, you smell coffee, decoration, and music unlike any other. hen you see BMW, you think modernity, innovation, technology. identity or the identity of the brand that was creat When consumers perceive and interpret the meaning, it will reflect that. What the brand sets out is exactly Or is it link to what consumers perceive? If yes, then you are good at designing.
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If not, we may have to continue to adjust. When Portugal Email List we saw the front grille of this car, we immiately knew that it was a BMW. Front view of BMWi with recognizable identity Source-i -will-utilize-new-laser-light-technology When we see the siren, it’s Starbucks, and this Domino symbol is Domino Pizza. Memorable Starbucks & DominoPizza logo Source: mavostudio Share to friendsage Perception (Perceptual) from one person through observation through various types of activities. or from other people Cognitive.
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The knowlge gain from all the perceptions acquir. and then interpret Affective is the feeling that describes the relationships that brands express to us. whether it is or is AERO Leads not what it is Response (Conative) or action bas on knowlge emotion All these elements make up the experience. Which is the experience that customers experience from that brand. Brand Image is connect from many things from the organization, vision, products and services. Brand’s country of origin the things that the brand is made of including brand personality And the customers will be the one to interpret what they have learn from the expression of that brand for themselves.
