Talks about originality, classicness,. display of heirlooms It will make the Gen Y group more fond of the brand. Especially in word of mouth. It is consider the most powerful communication tool. Authenticity has become a key brand-driven engine for Gen Y that brands ne to be truthful. Including sincerity in every aspect of doing business. Without these, Gen Y is ready to go immiately to competing brands. The truth can be express in different ways: story telling how brands express authenticity through storytelling with elements of creativity A real brand has to do something creative and different. Recounting the history of the past Engaging people that create a sense of community both online and offline.
Bringing consumers to work
Linking the source to the origin of the Algeria Phone Number List brand. and bringing customers or consumers to tell real stories Creation as a work of art By combining our passions and expressing them creatively. Through the process of research and development and the production process as well, such as the use of unique line drawings to be us in the design of various works Bringing various items to decorate the booth to be a contemporary art. adhere to the foundation of identity Although it seems to be at odds with creativity. But the expression of the brand’s roots or roots is what represents the brand’s authenticity.
Bringing consumers or customers
Which must be integrat through the story AERO Leads or activities in accordance with the changing era Love and make everything like a handicraft. that the brand intends to do everything with its best Attention to detail at every stage of design selection of raw materials to produce goods or services reflects caring That results in the obsession of customers. and any work done with attention to every detail There is always value in the eyes of customers.
