Always celebrated on the second Sunday in May, Mother’s Day 2023 will fall on May 14th . An absolute success on the sales calendar, Mother’s Day in e-commerce has gained the status of the main commemorative dates, such as Black Friday, Christmas and Consumer Day . Embraced by electronic retail in recent years, Mother’s Day in e-commerce this year coexists with the return of physical and local retail. Even in this scenario, growth expectations are 5 to 7% (as published in E-commerce Brasil by Voxus). Which isn’t bad at all, given that the date showed revenues of around R$5.5 billion in 2022 ( Nielsen IQ Ebit ). But how to stand out and guarantee that the Mother’s Day gift will be purchased in your online store.
Mother's Day in E-commerce is heating up the market
Well, that’s what we’re going to talk about in this article with tips, data and trends on this great opportunity to sell more. As stated above, we have seen a huge volume of purchases on Mother’s Cambodia Phone Number Data Day in e-commerce over the last 2 years. The revenue figures alone already denote the importance of research and the purchase channel in consumer behavior. According to Nielsen IQ Ebit , in 2022, revenue was R$5.5 billion in the first weeks of May, while in 2021, the value exceeded R$6.2 billion (the height of the pandemic and trade restrictions). This new dynamic is present in the way consumers search and decide where to buy gifts. This is what Opinion Box’s research points out for Mother’s Day in e-commerce in 2023. See what respondents responded regarding price research for products or services.
The main strategies for Mother's Day in e-commerce
How consumers find Mother’s Day gifts This year, the dynamics are more balanced, but with a very strong online presence. It is a fact that people are increasingly being impacted by stores and companies Aero Leads while they browse the internet. The strength of advertising on social networks, such as Instagram and Facebook, has directed customers to websites and online purchases. When influenced by celebrities and online brands, people get their idea of what to buy, how much it costs, the differences between stores and receive tips on the perfect gift for their moms. Investing in themed campaigns and promotion on social media is at the heart of the strategy for a successful Mother’s Day in e-commerce. When you positively impact the customer who is strolling through the timeline, you reduce their need to look in physical stores and shopping malls, for example. See more strategies.
