Gen Alpha (Born – ) Gen Alpha is a generation group born in the years – , consider a group bas on the availability of various technologies call the highest level. Life cannot live without mobile phone and internet. no longer attach to a stable career and not attach to regular work Or always have to work at work But they only do what they are interest in. For example, gamers, e-sports, content creators of different types, startups, YouTubers and influencers are consider the smartest people. Because it has been with technology since birth. the people in our world are in It will make us know patterns of behavior, lifestyle, information reception, interests and overall attitudes.
Which Brand Content has that
It makes us know how to adapt in living with different groups Lithuania B2B List of people. both in working life and daily life In addition, it also allows us to see opportunities in marketing communications to the company’s target audience. and differences in some generations to make it easier t Brand Content is one of the the period of continuous saturation of marketing communications. Because the target audience or customers receive too much information from various channels (Overwhelm), causing borom to the point of blocking ads or skipping those ads.
Following characteristics Focus
Therefore, pure advertising as in the past It AERO Leads has become something that is not suitable for this era. The consumer group or consumers are not comfortable with hard sell advertising, causing brands to find new ways to connect with their target audience. to communicate the value of the brand until it becomes a way to create Brand Content that can finally meet the nes In conclusion, what is Brand Content? technique to create a connection between different types of content or content with the brand. To create target groups or customers to engage with the brand.
