It’s important to know how your users interact with your brand across platforms. GA4 makes cross-platform tracking easy. By implementing GA tracking code on your site web Expanded cross and application. You can easily connect interactions between users of those two channels. From this expanded tracking between platforms. It will be possible to have a holistic view of your customers’ behavior. You will be able to see what the user journey is like between devices.
Improved e-commerce tracking
For those businesses that sell products and services online. Tracking eCommerce activity is essential. GA4 offers outstanding Commerce tracking Malaysia Phone Number List features with better insights into your customers’ purchasing behavior. With GA4 you can track and analyze important e-commerce metrics such as product views. Product or service added to cart events, and completed transactions. All of this allows you to understand which products are performing best. Track your conversion rates, and identify opportunities to increase sales.
Data control and privacy Expanded cross
Last but not least, it should be mentioned that GA4 prioritizes data control and privacy. GA4 offers functions in line with current regulations and best practices. With better data protection and maintaining the focus on user privacy. GA4 gives you more Aero Leads timely control of the data collected and shared. You can configure data deletion settings to comply with retention regulations and ensure compliance.