Which can generate a greater return on investment
A higher quality score typically translates into higher search results rankings and lower costs per click. Allowing you to maximize the return on your advertising investment. Negative keywords negative keywords are a valuable tool to ensure that your ads are shown only to highly relevant users and prevent them from showing on searches that are irrelevant or unsuitable for your business. By adding negative keywords. You’re telling google that you don’t want your ads to appear when someone searches for…