This sample plan provides detailed preparation for Black Friday chinese thailand data at points of sale, following the SMART principles for each task: offline store (showroom), online store and marketplaces.

Step 1:(Time: 1st week of October)

• Challenge : Analyze sales data from last year’s Black Friday across all channels to identify top-selling products, peak sales, and customer reviews.
  • S (Specific) : Create a report with a detailed analysis of sales for last year’s Black Friday for offline points, online stores and marketplaces.
  • M (Measuring) : The report should include the top 20 best selling products, sales volumes and peaks over time.
  • A (Achievability) : Use existing sales data and analytics tools.
  • R (Relevance) : Helps in planning stocks and promotions for the current year.
  • T (Time Limit) : Complete by October 7th .

Step 2: Inventory Planning (Time: 2nd week of October)

• Objective : To forecast demand and ensure sufficient inventory levels for top-selling products.
  • S : Order additional product to cover the expected 50% sales increase for the top 20 products.
  • M : Place orders  definition of north star metric by airfocus to increase stock by 50% on selected items.
  • A : Agree with suppliers on the possibility of supplying additional volumes.
  • R : Avoid out of stock and maximize sales.
  • T : Place orders before October 14th .

Step 3: Developing a Pricing and Promotional Strategy (Time: 2nd week of October)

• Task : Develop special offers and  discounts for Black Friday.
  • S : Create a discount strategy that includes 30% off select items and special bundle offers.
  • M : Finalize the list of products and corresponding discounts.
  • A : Negotiate discounts with the finance department to maintain margins.
  • R : Attract more customers and increase sales.
  • T : Complete development of shares by October 14 .

Step 4: Develop a Marketing Campaign (Time: 3rd week of October)

• Task : Plan and create marketing Aero Leads materials for Black Friday.
  • S : Prepare designs for email newsletters, social media posts, and offline advertising materials.
  • M : Create at least 3 email templates, 10 social media posts, and offline poster designs.
  • A : Use an in-house marketing and design team.
  • R : Increase customer awareness and drive traffic.
  • T : Complete creation of materials by October 21st .

Step 5: Staff Training and Scheduling (Time: 3rd week of October)

• Task : Train staff on new promotions and customer service expectations, and plan additional staffing for the sales period.
  • S : Conduct training for all sales personnel on new promotions and managing increased customer flow.
  • M : Ensure that 100% of staff participate in at least one training session.
  • A : Schedule training sessions during working hours or at a time convenient for staff.
  • R : Provide a high level of service and customer satisfaction.
  • T : Complete training by October 25th .

Step 6: Preparing the Website and Mobile App (Time: 4th week of October)

• Challenge : Optimize website and application performance to handle increased traffic.
  • S : Conduct load testing and fix any issues found so that the site can handle a 100% increase in traffic.
  • M : The site successfully passes testing under double the current load.
  • A : Work with the IT department to optimize.
  • R : Avoid crashes and provide a smooth user experience.
  • T : Complete optimization by October 28th .

Step 7: Marketplace Optimization (Time: 4th week of October)

• Task : Update product cards and set up promotions on marketplaces.
  • S : Ensure all products have optimized descriptions, high-quality images, and are connected to Black Friday promotions.
  • M : 100% of product cards have been updated and promotions have been set up.
  • A : Use marketplace tools and recommendations.
  • R : Increase visibility and sales on marketplaces.
  • T : Complete the update by October 31st .

Step 8: Planning Logistics and Order Fulfillment (Time: 1st week of November)

• Challenge : Ensure order fulfillment processes are prepared for increased volume.
  • S : Increase warehouse capacity by 50% and arrange for additional courier visits.
  • M : Confirm the increase in the staffing schedule and courier schedule.
  • A : Coordinate with logistics partners and in-house warehouse.
  • R : Meet delivery deadlines and avoid delays.
  • T : Complete planning by November 7th .

Step 9: Launching a Marketing Campaign (Time: 2nd week of November)

• Task : Launch marketing activities across all channels.
  • S : Send email newsletters, schedule social media posts and place offline advertising in stores.
  • M : Cover the entire customer base, daily posts on social networks.
  • A : Use marketing automation tools.
  • R : Create excitement and remind customers about upcoming discounts.
  • T : Start the campaign from November 10th .

Step 10: Monitoring and Adjustments (Time: Black Friday Week)

• Task : Monitor sales and operational activities, make necessary adjustments in real time.
  • S : Set up dashboards to track key metrics and conduct daily briefings.
  • M : Generate reports daily and make changes as needed.
  • A : Use existing analytical tools.
  • R : React quickly to problems and maximize sales.
  • T : During the week of Black Friday, November 20th – 27th .

Step 11: Post-Analysis and Conclusions (Time: Week after Black Friday)

• Objective : Analyze results and gather insights for future activities.
  • S : Prepare a report summarizing sales, customer feedback, and operational calls.
  • M : The report should include key metrics and recommendations.
  • A : Compile data from all sales channels.
  • R : Improve strategies for future sales.
  • T : Complete the report by December 4th .