The higher the bid, the higher the ad will be shown. You can cut off unnecessary users and requests (minus), for example, “free”, “download”, “video” and others. Transparency – you know what you pay for, how many people visit the site and how many new customers appear. Visible results within the first week You can launch an advertising campaign very quickly. The first ads can be set up in just a few hours. Some terminology Impressions – the number of times your ads were shown on both search and the display network. Individual for each ad. CTR (click-through rate) – the percentage of click-through ads and one of the key indicators for contextual advertising.
Alexey LesnoyContextual advertising
A measure of how well an ad engages users. It is calculate automatically by advertising systems as a percentage of clicks to impressions.. In order to British Indian Ocean Territory B2B List track conversions (left application on the site, lead), you nee to install and configure an analytics system (Google Analytics, less often Yandex.Metrica), and set goals in them. in Google search CONTEXTUAL ADVERTISING Currently, contextual advertising is widely in demand among entrepreneurs who are aime at developing their business on the Internet. But for beginners in this field, the phrase “context” itself will sound unusual.
It appears in search results
Therefore we decide to prepare this article to broaden the user’s horizons and explain what contextual advertising is, why it is in demand and what is its AERO Leads superiority? contextual advertising Contextual advertising is calle advertising, which is shown in accordance with the content (context) of the page, that is, only to those who are intereste in certain information. or on banners. If you set up targeting correctly, then by keywords, ads will be seen by those Internet users whose interests intersect with the promote service or product.
