Have you ever experienced that your website does not appear on the top search engine even if you create content and upload it on the website? That is because the content is not written properly. The purpose of content articles posted on a website is to increase the ability of the site to attract customers, and ultimately to achieve results such as attracting prospects, increasing sales, and branding. Even if you launch a website with much effort, no one will access it just by launching it. If the website does not appear at the top of the search result page on Google, it will not be accessed and will not be known or lead to inquiries. This time, I would like to explain the points of how to write content that you should know in order to be displayed at the top of the search results.
Introduction
As of 2021, there are approximately 55 million Internet users in Thailand. Currently, Thailand has a population of about 70 million, so we know that 75% of the population uses the Internet every day. In addition, the number is increasing year by year, and it is predicted that the number will reach about 62 million by 2025.
What this means is that on a daily basis, Internet users are looking for information that they want to search on Google. As a result, many companies create and post content on their websites that users may be looking for in an attempt to get them into their websites. By activating communication through the website, we can secure a route to inquiries and business negotiations.
To do so, Google must first display your website at the top of Google’s search page for users to access your page. Being displayed at the top of the search results means that the content is evaluated by Google. The content must be useful to users as Google focuses on user experience as the business goal and Google aims to provide the best to users.
As I mentioned at the beginning, the purpose of the content posted on the website is to increase the ability to attract customers and ultimately lead to the acquisition of potential customers, inquiries, and contracts. Therefore, getting the user to access and for them to feel satisfied after reading it without leaving the page is very critical. In order to display it at the top of the search results, the key is how to effectively create content that can be read to the end.
This article has summarized the points of how to write high quality content, so it would be great if you could refer to it.
Things to keep in mind when creating content
The most important point to keep in mind when writing content is the “user’s perspective”.
This user perspective is one of the key factors that Google evaluates.
Focus on the user and all else will follow.
Google’s first rule in their “Ten Things” philosophy is to focus on the user before anything else. They state they have served more on users than Google’s internal goals and revenue.
Create pages that prioritize users’ experience rather than search engines
According to the above statements by Google, creating content from the user’s perspective is an extremely important factor.
In order to create high-quality content with that in mind, the following three elements must be needed.
Content details match with the user’s search intent
Content is structured to make you want to read until the end
Content is easy to understand for the users
It is important to write content that provides the information that users want, has an easy-to-read structure, and has easy-to-understand language and explanations.
We will explain each in detail
1.Content details match with user’s search intent
What exactly is search intent? Certain forms of data, such multimedia, time-series information, and spatial data, require their own dedicated database. These databases provide storage and performance optimized for certain industries, such as healthcare, finance, or geographic special database systems. In comparison to general-purpose databases, they are more efficient at managing complicated data by concentrating on specialist requirements. This leads to faster access, better organization, and enhanced analysis.
It is also important to set goals for what actions you want users to take after reading the content. By setting goals and back-calculating what information should be included to meet those goals, it is possible to create content that is more user-satisfying.
Let me give you a concrete example
Keyword: “improve website access”
User search intent (purpose)：
“I want to increase the number of visitors to the site”
What users really want to know：
I already have a website but the number of accesses does not increase easily, so I would like to know the solution
The current issue that the number of accesses does not increase
Provide solutions and ways to increase the number of accesses
Content example that guides user action (goal) after reading the content：
Procedures and methods to be practiced
Approach your company’s strengths
Lead them to inquiries, etc.
In this way, it is possible to embody the information data warehouse model design and content to be conveyed by deeply grasping the search intention and setting goals as to what kind of consciousness the user wants to have after reading the content.
2.Content is structured to make you want to read until the end First, let’s look at the composition of the entire content.
Title
The title is the biggest factor in deciding whether a user will read or not read the article.
Title should be:
Able to understand “what you can get” and “what you can solve”
Able to imagine the contents at a glance
Able to attract interest
This is because even when the content displayed on Google’s search result, user might not click and see your content as it’s judged as not interesting.That is why choose a title that users feel “this content is for me. I should read it”
The following examples would be a good attention grabbing title:
5 points of xxx
Three reasons that xxx
20 years of professional states xxx
How to increase 40% for xxx
6 items you want to check about xxx
Eight elements to be aware of xxx
Introductory sentence
Like the title, the introductory sentence is an important factor in deciding to read the content. In fact, the introductory sentence of this content article that I’m writing says, “Many people who create content are not writing it properly.” I have written this sentence to grab attention and interest from the readers so the reader will feel “OH! How so? Am i not writing it correctly? What should I do differently?”
As the user’s evaluation goes up, Google will judge it as “useful information for the user” and display it at the top page of the search results.
Actual content
Obviously, the text is a part that greatly affects user satisfaction. You should also try to include content related to the title in the text. Ways to increase credibility include describing specific data, introducing use cases, quoting words from experts and famous official websites, and introducing both advantages and disadvantages.
Below are the bad and good examples when creating the actual content details:
Bad example: The most implemented solutions in Thailand
Good example: A solution that improves operational efficiency by an average of 40% after implementation in Thailand
Bad example: Very popular products and services
In addition, it may be difficult to convey the content by just text alone, it is kind to the users to compose with some images, graphs, and charts. By visualizing the content, users’ understanding will be deepened and it will lead to satisfaction.
Summary
Content is easy to understand for the users
What is often neglected when creating content is whether it is written “easily” for the users to understand. For this, it is important to be aware for the below 2 elements.
Content matches the literacy level of users
When the writers who are familiar with their services and products create the content, they tend to use “terminology terms” such as technical terms and industry terms, which often gives the impression that it is difficult for the users to read. This kind of hard-to-read content causes users to leave the page and affects their evaluation criteria with Google.
However, it is not always the case. In that case, we can compose the word “digital marketing” for a better understandable phrase. By setting the target and assuming the users literacy, you should be able to see how you can write the content using preferable words and phrases.
Content is easy to read
Point：Conclusion is xxx
Reason (Supporting the point)：Because~ xxx
Example（case studies or actual problems）：For example、xxx
Point（conclusion/summary）：Therefore, it is concluded that xxxx
Here is an example of using the PREP method for structuring.
Keyword topic example:Digital MarketingReason
This is because the number of corporate personnel who collect information online is increasing, and the number of cases where inquiries through the website lead to business negotiations without visiting directly is increasing.”
Example “For example, xxx has been the most issues and problems that many companies in Thailand are facing.“
Point ”Therefore, digital marketing is very important.”
Keyword topic example:「Production Management System (solution)」
Point”In the Thai manufacturing industry, where improving operational efficiency is an urgent issue, digitization such as the introduction of production management systems is progressing.
Example”For example in Thailand recently, xxxx has been the most issues that causing the problem of xxxx”
Point”Therefore, digitization such as the introduction of production management systems is important.”
The key to creating good content is to always remember the “user’s perspective.” This user perspective is an important factor in Google’s evaluation, as Google’s primary goal is to provide useful information to users in search results. I would be grateful if you could refer to the contents introduced this time.
If you have any problems such as launching websites in Thailand. Malaysia, or Asian countries, but the number of accesses does not increase, or you do not get inquiries. We recommend that you start content SEO. We also provide consultation on content proposals from keyword analysis, which is important for starting content SEO, and support digital marketing in Thailand, Malaysia, and Asian countries. First of all, if you have any concerns about the current situation, please feel free to contact us!
