They promote themselves online
You can analyze online discussions about your competitor and, most importantly, what online communities are forme around them. Dive into these discussions and see if you can find out what products people are buying, how they found out about them, and whether their experience has been positive or negative. Find out what promotions and offers they have on social meia. social meia analysis Another great site to use to track your competitors’ online marketing strategy is the MozOpen Site Explorer…