Unconsciously, 2018 is coming to an end. Looking back on the social media circle in the past year, there are mixed feelings. The good news is of course the endless emergence of new technologies and new features on different social platforms: artificial intelligence (AI), machine learning, face recognition, virtual reality and augmented reality technology, etc. These technologies will greatly affect and change people’s lifestyles and guide the trend and direction of social development.
The future is bright, but the road is tortuous
In this process, the Facebook data leak incident also sounded the alarm for us, triggering people’s deep thinking on how to use technology correctly. Looking back on the past, summing up lessons learned, looking forward to the future, and gaining insight into the direction of development.
So where will overseas social media marketing go next? Today, Huanxin brings you 10 trends that you need to pay attention to in social media operations in 2019.
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1. Artificial Intelligence and Machine Learning
2. Virtual Reality and Augmented Reality
3. The era of cross-channel big data marketing
4. Content Marketing
5. Video Marketing
6. Visual Merchandising
7. Voice recognition and search technology
8. Chatbots
9. Influencer Marketing
The post-10s, post-90s and post-00s have become the new consumer force
1. Artificial Intelligence and Machine Learning
Artificial intelligence and machine learning have greatly improved marketers’ data analysis and processing capabilities, providing marketers with more possibilities for personalized combinations of content and creativity, greatly improving the effectiveness of marketing activities while reducing marketing costs.
AI
In 2019, artificial intelligence and machine learning technologies
Will further penetrate various social media platforms, providing platform users with more and more personalized customized content. This machine learning algorithm has changed the previous behavior of operators manually meeting the needs of different user groups. Instead, machine learning algorithms, based on the data provided by operators, follow algorithmic rules, and automatically match unique content suitable for different groups, thereby creating a good user experience.
Time-series databases are optimized for managing temporal data, particularly in applications involving financial analytics, Internet of Things (IoT) monitoring, and telemetry. These databases are designed to process large volumes special database of time-stamped data entries quickly and efficiently, enabling organizations to gain real-time insights and make informed predictions based on historical trends. As industries continue to adopt IoT technologies, the relevance of time-series databases is poised to increase significantly.
2. Virtual Reality and Augmented Reality
In 2018, virtual reality and augmented reality technologies have appeared on many social media platforms, and it is estimated that the virtual text optimization with reality and augmented reality market will exceed US$298 billion by 2023. An obvious example is Snapchat’s face filter function (similar to the built-in filter function of Douyin in China).
Snapchat Filters
People can select sponsored lenses or geo-location filters on filters to generate their own personalized content. These features will continue to become more common on other social platforms.
3. The era of cross-channel big data marketing
Artificial intelligence and machine learning are based on data. The larger the amount of data, the more accurate the positioning. If you marketing list want to obtain a large amount of data, you need cross-channel integrated marketing. Accumulating data through channels and using data to drive the overall effectiveness of marketing activities are complementary and mutually supportive.
Integrated Marketing
4. Content Marketing
Content marketing, also known as soft copy marketing, focuses on creating valuable, relevant and consistent content to ensure that a clearly defined audience is attracted and retained.
Today is an era of information explosion. Consumers can receive a large amount of information in a short period of time. They can only select the information that they are most interested in, so they are more resistant to the so-called “hard sell”. So at this time, all companies and sellers can do is to provide what the target customers really need and are interested in.
Excellent content marketing can not only help
You attract consumers’ attention, demonstrate brand professionalism, and establish brand image, but also further promote sales conversion and strengthen the connection with customers. It can both increase sales and build brands. How can content marketing not be popular in 2019?
5. Video Marketing
Video marketing has always been one of the most important means of social media marketing. With the development of technology, videos have evolved into many forms. In addition to the original traditional videos, live broadcasts and short videos have quickly captured people’s attention in a short period of time. In the coming 2019, this trend will be more prominent in every social platform.
Traditional video : Video is still the mainstream of social media
Instagram copied Snapchat by creating Instagram stories, which work in the same way. YouTube users are still on the rise. In 2019, more and more companies will realize the importance of video marketing.
Video Marketing
Live Streaming : Live streaming takes video marketing to a new level. In 2019, the live streaming function of social platforms is bound to be popular. Live streaming, as a powerful way to share content, enhances consumer engagement and greatly brings brands and users closer together.
live streaming
Short videos : The average time people spend
On their smartphones is 3 hours and 35 minutes a day. By 2019, mobile devices will become the medium that takes up the most time. This change means that brands must attract consumers’ attention in a short time. Short videos are what Google calls “new consumer behavior”. They convey product marketing information in a simple and clear way in which consumers are interested, and all this only takes a few seconds.